Already Been Chewed has enjoyed partnering with BRAND BLACK on a variety of campaigns, with the most recent release being a high-energy, super-premium full-length spot promoting the new "RARE METAL" shoe.

ABC collaborated with BRAND BLACK from start to finish to deliver the video, from creating the concept and outlining the shot list to modeling the product and producing the entirety of the artwork and animation.

The team was provided two words for inspiration: "rare" and "metal"... and the following is the result! We are extremely proud and seriously pumped to share it! Take a look and you'll see an incredible attention to detail in everything from the photorealistic texturing to the thoughtful approach to the overarching storyline.