When the product is so hot, ABC makes it rain.
THE SAUCE: A series of product launches for Wolverine
BEHIND THE SAUCE
ABC partnered with Wolverine boots to create a series of product launches. The HELLCAT being the first in the series. We had a blast making it rain, explode, float and telling the story of how durable the Wolverine HELLCAT boot is. The creative ABC developed with Wolverine's team was geared specifically towards the features of the boot and bringing it to life.The creative was then applied to various mediums including trade show booths, broadcast, in-store and online advertising.
THE INGREDIENTS: Check out what goes into the making of