UNDER ARMOUR X LEONARD FOURNETTE

The sauce is real and the action is live on this one for Under Armour

THE SAUCE: Hero video for the release of the UA Highlight MC cleat

BEHIND THE SAUCE

Already Been Chewed worked with Under Armour to create a product launch video that combined live action and CG. We partnered with Chrillex for the video production.  ABC was on site to direct the live action followed by weeks of post production creating all of the seamless CG integration and 2d motion graphics.

THE INGREDIENTS: Check out what goes into the making of