NIXON X STARWARS

ABC served up a bakers dozen for Star Wars series of watches from Nixon

THE SAUCE: A series of Hero videos for a variety of Star Wars watches from Nixon

BEHIND THE SAUCE

The Force was strong on this one but the ingredients were even tastier. (What? Does anyone read these?) Regardless, ABC went Darth vader all up on this watch collection. The series consisted of 12+ watches and each watch concept was developed by ABC and presented to Nixon & Lucas films for approval. Each spot had to "feel" like Star Wars but couldn't "be" Star Wars due to IP concerns from Lucas Films. 

THE INGREDIENTS: Check out what goes into the making of