RTFKT x NIKE CRYPTOKICKS iRL
The future is now... and the sauce is backed by Nike
THE SAUCE: Taking it back to the future with this secret sauce
BEHIND THE SAUCE
RTFKT is shaping the future for Nike and the entire Web# community. This was an opportunity for ABC to cook up something extra spicy for the RTFKT x Nike Trillium release!
The campaign aimed to bring RTFKT's digital world to life through an immersive and engaging experience for fans. ABC used their expertise in 3D animation and visual effects to create a stunning and dynamic world that showcased the Trillium NFT and Sneaker in a unique and compelling way. The campaign included a series of social media teasers, a launch film, and a website that allowed fans to explore the digital world of RTFKT and learn more about the Trillium release. The collaboration between ABC and Nike successfully brought together the worlds of fashion, gaming, and technology to create a truly innovative and memorable campaign.