MICKEY MOUSE 90TH ANNIVERSARY NIXON WATCH

ABC cooked up something special when developing this concept
for Disney's 90th Anniversary Nixon watch release. 

THE SAUCE: Mickey Mouse's 90th Anniversary product launch video for Nixon

BEHIND THE SAUCE

ABC was given the great challenge of developing a concept for Mickey's 90th Anniversary Nixon watch. Licensing restrictions prevented us from being able to show Mickey Mouse in the spot!! We ended up pitching a concept that would allow us to tell a story from Mickey's point of view. We wanted to combine the West coast vibes of Nixon with a modern day take on Mickey Mouse. 

THE INGREDIENTS: Check out what goes into the making of