MICKEY MOUSE 90TH ANNIVERSARY NIXON WATCH
ABC cooked up something special when developing this concept
for Disney's 90th Anniversary Nixon watch release.
THE SAUCE: Mickey Mouse's 90th Anniversary product launch video for Nixon
BEHIND THE SAUCE
ABC was given the great challenge of developing a concept for Mickey's 90th Anniversary Nixon watch. Licensing restrictions prevented us from being able to show Mickey Mouse in the spot!! We ended up pitching a concept that would allow us to tell a story from Mickey's point of view. We wanted to combine the West coast vibes of Nixon with a modern day take on Mickey Mouse.
THE INGREDIENTS: Check out what goes into the making of