THE SAUCE: Adidas Lightstrike technology featuring the James Harden 4 pro model shoe
BEHIND THE SAUCE
Adidas launched a new technology called Lightstrike and ABC was there to serve up a slice of the pie. The goal was to show the transfer of the new technology from the new midsole technology to the lab table where the innovation was being tested and approved. The grid pattern of the midsole is a key component to the design of the Lightstrike technology and continues across the light table in the same grid pattern. As the shoe creates impact we see the technology transfers resistance and control to the surface.
THE INGREDIENTS: Check out what goes into the making of