NIKE X RTFKT DUNK GENESIS
Already Been Chewed cleared out the kitchen to create this dish
THE SAUCE: Nike x RTFKT Genesis Dunk release Campaign
BEHIND THE SAUCE
Already Been Chewed baked a deep dish for the launch of the Nike x RTFKT Dunk Genesis sneaker. Their tasty 3D animation was the secret sauce in creating a visually captivating campaign that showcased the unique features and futuristic design of the sneaker. This video not only highlighted the innovative collaboration between Nike and RTFKT but also resonated significantly with the audience, resulting in remarkable engagement. In fact, the animation became the second highest engagement video across all of Nike's Instagram posts for that year, a testament to the compelling storytelling and high end visuals that Already Been Chewed brought to the campaign. This achievement underscores the impact of creative digital art in contemporary marketing and brand storytelling.