UNDER ARMOUR RUSH TECHNOLOGY

The ingredients for this dish go deep into the recipe that ABC cooked up
for the release of Under Armour RUSH technology. 

THE SAUCE: Under Armour RUSH technology launch video

BEHIND THE SAUCE

ABC worked with Under Armour on their latest recovery technology, UA RUSH. We looked at the science behind the technology and began to create visuals concepts that would present the information in a premium way. We walk the consumer through the process of minerals being woven into the fabric of the cloth to create a maximum energy return and recovery.  

THE INGREDIENTS: Check out what goes into the making of