WOLVERINE SHIFT PLUS
These Shift Plus renders are too hot to handle to cold to hold.
THE SAUCE: Hero video for the release of the Wolverine Shiftplus
BEHIND THE SAUCE
Already Been Chewed worked with Wolverine boots to launch the Shiftplus Winter boot. ABC approached the features of the product with a fully CG animated campaign telling the story behind the product design. The product launch included everything from Key Visual images for print & digital along with a Hero video and supporting assets for social.
THE INGREDIENTS: Check out what goes into the making of