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WOLVERINE SHIFT PLUS

These Shift Plus renders are too hot to handle to cold to hold.

THE SAUCE: Hero video for the release of the Wolverine Shiftplus

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BEHIND THE SAUCE

Already Been Chewed worked with Wolverine boots to launch the Shiftplus Winter boot. ABC approached the features of the product with a fully CG animated campaign telling the story behind the product design. The product launch included everything from Key Visual images for print & digital along with a Hero video and supporting assets for social.

THE INGREDIENTS: Check out what goes into the making of

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