OPKIX PRODUCT LAUNCH
We went to the moon and back to cook up this tasty treat
THE SAUCE: Story Driven Hero video for the launch of Opkix bluetooth camera
BEHIND THE SAUCE
ABC worked with Opkix to create the "launch" campaign for their new product. We started off the spot giving the sense of this grand/hero size view of the inside of the Opkix charging station. As the product launches out of the charger - feeling larger than life - the astronauts hand comes into frame and grabs the camera showing the scale of how small this camera actually is. Because it's blue tooth, we conclude the spot with the camera's view of the astronaut on the face of the iphone screen showing is remote filming capabilities. All this is communicated in about :20 seconds!
THE INGREDIENTS: Check out what goes into the making of