G-SHOCK 6900

ABC served up another one for G-Shock with this 6900 re-release

THE SAUCE: Product launch video for G-shock 6900

BEHIND THE SAUCE

The G-Shock 6900 was originally released in the mid 90s. In 2017, they re-released the watch and holler'd at ABC to develop the creative for this reissue classic. Taking cues from the brand and inspiration from a mid 90s NY/Brooklyn vibe, ABC developed a concept that takes us on a surreal journey throughout the city highlighting the features of the watch - shock resistant, LED lighting and water resistance. The spot comes around full circle the same way trends do leading us to the re-release of the 6900. 

THE INGREDIENTS: Check out what goes into the making of